We’re proud to announce the launch of Bask Eyewear’s exciting rebrand—a reflection of our ongoing commitment to delivering more than just stylish polarised sunglasses. At Bask, we believe that eyewear should be an extension of your personal style, while offering the premium sun protection you need, especially in Australia. Our new look is a perfect blend of modern luxury and functional elegance, designed to meet the ever-evolving needs of the fashion-conscious and sun-savvy.

With a fresh, contemporary logo, vibrant yet timeless colour palette, and breathtaking fashion-forward imagery, our rebrand captures the heart and soul of Bask Eyewear. This isn’t just an update—it’s a transformation. Our brand has always been about more than just eyewear, and now we’re embracing that fully, offering you a destination for inspiration, education, and community.

The rebrand came to life in the stunning Byron Bay hinterlands, just 40 minutes away from our Burleigh Heads head office on the Gold Coast. Styled in breath-taking pieces from premium Australian brands such as Arcina Ori and Bondi Born, our looks were carefully curated to appeal to the modern fashion-lover, combining chic wardrobe staples with the effortless elegance of our polarised sunglasses. The result? A seamless blend of fashion and functionality that speaks to our mission of offering luxurious style with unparalleled sun protection.

At Bask, we understand that today’s consumers demand more from their favourite brands. Emerging generations are challenging the industry to combine aesthetics and practicality in ways that speak to their lifestyles—and we’re evolving right alongside them. Our new logo and colour palette are bold, confident, and timeless, representing the balance between modern trends and enduring style.

As we look to the future, we’re thrilled to bring you new collections and innovative designs that push the boundaries of fashion and function. We can’t wait to let you in on all the exciting styles, collaborations, and projects we have in store. While our commitment to delivering premium, high-quality polarised sunglasses remains unwavering, we’re also expanding our vision to ensure that Bask Eyewear becomes a staple in the wardrobe of every modern and sophisticated fashion-lover.

 

With love and excitement,
Bask

Bask Eyewear
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